Zinio, the leading online publishing, distribution and retail services company, announced today the launch of the Zinio industry resource center. The site, managed by the company's Publisher Growth Services (PGS) Group is designed to educate the publishing industry on the growth, continued adoption and best practices relating to digital publishing.

Zinio's PGS Group helps publishers develop effective online marketing programs for the digital versions of their publications. Programs typically focus on the distribution growth and consumer brand extensions of digital titles. Today, a number of print publishers rely on the strategic guidance and expertise of Zinio's PGS Group to help them further the reach of their digital editions, including Bonnier, Hachette Filipacchi and Playboy Enterprises, Inc.

"Over the past eight years, publishers have relied on Zinio to help them sell and deliver their digital magazines globally. We have been able to demonstrate over and over again that consumers are interested in paying for the high quality content and creative published, regardless of how it is presented for reading," said Rich Maggiotto, Zinio CEO. "With digital publishing continuing to grow, we wanted to do something that will help the continued adoption and success rates within the industry."

With the launch of the Zinio industry resource center, the PGS team can expand their expertise. The industry resource center offers readers insight into the latest research and news in the digital publishing market, case studies, best practices and an Ask the Expert section. For publishers with experience in digital editions, the site provides a consolidated feed of digital publishing information that will act as a one-stop shop to keep them abreast of the latest news and trends in the industry. The mission of the site is to act as a resource for publishers looking to take initial steps towards developing digital editions of their publications.

"We're committed to the success of our publisher partners by providing tools, insights and guidance which allows them to effectively promote their magazines digitally," said Eddie Coffey, director of the PGS Group. "This resource center was created in response to the high demand we receive from publishers, and demonstrates our desire to help publishers create an exceptional digital reading experience for everyone. We want to inspire publishers not yet in the digital realm to get their feet wet, with the resource center offering the ideal starting point."

One example of the types of real learning a publisher can benefit from is the case study on Playboy Enterprises, Inc. Playboy wanted to make the international editions of its magazine available in all markets. Zinio's eCommerce platform allows for international editions to be sold globally, according to the language preference of the reader. For example, Playboy Mexico sells more copies to Spanish speakers in the U.S. than in Mexico. Now, approximately 50 percent of digital copies sold are in international markets. "We hope this case study will be recognized as a demonstration of the types of success available to publishers in today's market," said Coffey.

"Zinio's technology and understanding of the market were ideal for the launch of our digital editions," said Phyllis Rotunno, senior vice president of subscription circulation for Playboy Enterprises, Inc. "Working with Zinio's PGS Group enables us to not only customize successful marketing programs for domestic and international editions of Playboy, but also offer our international editions digitally, in all markets, opening the door to an even larger Playboy audience."

About Zinio LLC

Zinio is the global leader for digital publishing products and services. Zinio provides publishers with new circulation and revenue growth opportunities through its comprehensive offerings from marketing programs that include customer acquisition, retention and cross-promotion to seamless production services, a robust e-commerce engine and extensive digital delivery, circulation and fulfillment services. Major publishing partners include, Bonnier, Hearst, IDG, Gruner + Jahr, Hachette Filipacchi, IPC Media, Mariah Media, McGraw-Hill, The National Magazine Company, Playboy Enterprises, Source Interlink, Rogers Publishing and Ziff Davis. Zinio has offices in San Francisco and New York with several franchisees worldwide.

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