Smart Genetics has announced that PARADE magazine is featuring Alzheimer's Mirror as part of a nationwide poll asking readers if they want to learn their risk level for developing Alzheimer's disease.

PARADE, the nation's most widely read magazine with a circulation of more than 32 million households, is conducting the survey just two weeks after Smart Genetics launched Alzheimer's Mirror. "I expect the PARADE poll will confirm what we have learned since we launched our new service -- a growing number of Americans are eager to take the genetic test and want to understand their risk of developing Alzheimer's disease," said Julian Awad, CEO and co-founder, Smart Genetics. Smart Genetics has the exclusive rights to test for the APOE gene, the only clinically accepted genetic risk factor for late onset Alzheimer's.

About Alzheimer's Mirror

Alzheimer's Mirror(TM) is a comprehensive service providing risk assessment, education and personalized tools to help individuals plan for the possibility of developing Alzheimer's disease.

Alzheimer's Mirror(TM) is the only Alzheimer's risk assessment service to examine all three parts of the APOE gene, each of which is critical to assessing an individual's overall risk. It is also the only service of its kind that takes into consideration non-genetic risk factors, such as family history, age and gender so that individuals have a more complete understanding of their risk profile.

Alzheimer's Mirror is based on the National Institutes of Health's landmark REVEAL study, which found that with proper education and screening, APOE disclosure is safe and beneficial.

About Smart Genetics

Smart Genetics is a Philadelphia-based, direct-to-consumer genetic testing firm dedicated to providing consumers with meaningful and relevant health-risk assessments.

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