Michael C. Fina and TACORI, leaders in the jewelry and bridal industry, have partnered to host a diamond scavenger hunt in Manhattan on September 12, 2009 at 12:00 noon entitled the "Diamond Dash: Dash for a Diamond & a Cure." Proceeds generated through the dash will support The Leukemia & Lymphoma Society (LLS), of which Michael C. Fina is a National Supporting Sponsor.

Grand prize winners of the Diamond Dash will receive a beautiful handcrafted Tacori engagement ring setting, matched with a Tacori Diamond, both valued at approximately $20,000, as well as a honeymoon package to Waikoloa Beach Resort on Hawaii's Big Island, including roundtrip airfare and four nights hotel accommodations at Hilton Waikoloa Village. The dash will culminate with the ultimate romantic proposal.

"Michael C. Fina is honored to host the 'Diamond Dash: Dash for a Diamond & a Cure.' With the help of our partners, we strive to bring awareness to The Leukemia & Lymphoma Society while demonstrating how diamonds make a difference in everyone's lives," said Steven Fina, VP of Michael C. Fina.

Dashers will make their way to various wedding-related destinations in New York via clues texted to their mobile device. The team to arrive at each stop first will receive a special prize valued at up to $3,500 each. The couple that puts their knowledge of New York bridal landmarks to the test the best by arriving first at the ultimate destination will receive the coveted Tacori engagement ring, Hawaiian honeymoon package, and once-in-a-lifetime proposal opportunity.

"We are thrilled to exclusively launch our Tacori Diamond in New York with Michael C. Fina as part of the 'Diamond Dash'," says SVP Sales and Marketing, Paul Tacorian. "We are honored to support this amazing cause, and we wish all the dashers the best of luck!"

All dash participants will receive prizes from partners including Tumi, Godiva Chocolatier, Kleinfeld, Town&Country Weddings, Ron Ben-Israel, and John Allan's, totaling nearly $1,000 in earnings. Participants who elect to raise $100 or more for LLS will be given a special gift courtesy of Michael C. Fina. Prize distribution will take place at an after-party held at Michael C. Fina following the dash's conclusion.

"The Leukemia & Lymphoma Society is grateful to Michael C. Fina and Tacori for their unwavering support of LLS' mission to cure blood cancers. Events like 'The Diamond Dash' help LLS fund critical research and provide much-needed services to blood cancer patients and their families," said Michael Osso, Executive Director of the New York City Chapter of The Leukemia & Lymphoma Society.

About Michael C. Fina

Michael C. Fina is the perfect place to turn when celebrating life's many milestones, big or small. It is our family's mission since 1935 to continuously bring you inspirational pieces that both excite and sooth, make a statement and withstand the test of time--to be loved today and treasured tomorrow.

Outfit your home with a special piece hand-crafted by established artisans. Toast to the start of something beautiful with our registry. Discover the ring that is worthy of becoming her own. Enjoy a divine dining experience amongst friends. Tell your story with a custom piece of jewelry. Welcome a new arrival. No matter what the milestone, let us help you celebrate it and distinguish it with beauty, joy and love.

About Tacori

Spanning four decades, Tacori designs have fused classic elegance with modern inspiration, creating some of the world's most highly regarded and exquisite jewelry. The stunning beauty and intricacy of each piece of Tacori jewelry is the result of an uncompromising passion for artisanship. Handcrafted in California, these remarkably detailed rings and fine jewelry pieces become the timeless symbols of connection that join individuals and generations.

About The Leukemia & Lymphoma Society

The Leukemia & Lymphoma Society (R) (LLS) is the world's largest voluntary health agency dedicated to blood cancer. The LLS mission: Cure leukemia, lymphoma, Hodgkin's disease and myeloma, and improve the quality of life of patients and their families. LLS funds lifesaving blood cancer research around the world and provides free information and support services.

Founded in 1949, LLS has invested more than $680 million in research specifically targeting leukemia, lymphoma and myeloma to find cures and better therapies. Last year alone, LLS made 6.3 million contacts with patients, caregivers and healthcare professionals.

About Waikoloa Beach Resort

Waikoloa Beach Resort -- a 1,350-acre Resort located under the sunny skies of the Kohala Coast on Hawaii's Big Island -- offers a wide array of accommodations, including Hilton Waikoloa Village, Hilton Grand Vacations Club and a variety of condominiums and vacation homes. Waikoloa Beach Resort is a gateway to cultural immersion, engaging travelers in the area's rich history through interactive cultural entertainment and luaus, historic Petroglyph tours, authentic local treatments at the Kohala Spa, Dolphin Quest educational center, dining outlets with Island-oriented meals inspired by local ingredients, a Museum Walkway with 1,800 pieces of art and children's programs at Camp Menehune.

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