Diamond Foods, Inc. (Nasdaq: DMND) has selected Account Review software from Synectics Group for its trade promotion management. Diamond will use Synectics' software for trade planning, budgeting and payment as well as scheduling and account reviewing.

"This new software will increase the synergy of all our trade promotion operations and enable us to better track our promotional spending," said Mike Cooke, Diamond's senior vice president, North American Retail Sales. "Having all our trade promotional information housed in one system will give us the more timely and actionable reports we need to keep the competitive edge."

Headquartered in Stockton, Calif., Diamond Foods is a leading processor and marketer of culinary and inshell nuts and premium snack products. Diamond is the leading brand of culinary nuts with a market share four times that of the nearest branded competitor. In August 2004 Diamond introduced its Emerald line, which now has 20 snack products, including traditional lightly seasoned snack nuts in handy on-the-go canisters, unique sweet and savory glazed nuts and nut combinations, and three new trail mix blends.

Diamond Foods' products are sold in approximately 60,000 U.S. retail outlets including grocery stores, drugstores, convenience stores, mass merchandise outlets and club stores.

About Diamond

Diamond is a leading branded food company specializing in processing, marketing and distributing culinary nuts and snack products under the Diamond, Emerald and Harmony brands.

About Synectics Group

Synectics Group is a leading trade promotion management vendor, providing best-in-class software, hosting, help-desk, training, support and TPM consulting services to help manufacturers manage all aspects of trade promotion. For over 21 years, Synectics Group has been focused on helping CPG manufacturers realize a greater ROI from their trade spending.

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Related:  Account Review - Trade Promotion - Post-promotion Analysis - Trade Promotion Management - Account - Review - Payment Request - Budgeting Trade Promotions - Deduction Resolution