Food 4 Less and Foods Co stores, in partnership with key suppliers, have committed $170,000 in donations for breast cancer initiatives to support National Breast Cancer Awareness month in October.

A two-week sales promotion currently running in all Food 4 Less stores in Southern California and Southern Nevada and Foods Co stores in Central and Northern California supports the company's Giving Hope a Hand(R) campaign to increase breast cancer awareness. The promotion includes hundreds of popular items storewide, many of which will feature exclusive, specially marked pink packaging.

In addition, Liz Willis, a clerk at the Food 4 Less store at 5420 Sunset Boulevard in Hollywood and a 23-year breast cancer survivor, will share her experience on specially-marked products, including Kellogg's Eggo Nutri-Grain Blueberry Waffles.

"I feel like I experienced all of this so I could share my story with someone," says Willis, a Pasadena resident. "What's really important is listening to your body and knowing your body. My message is to get your mammogram, pay attention to your body, and listen to your doctor and the people who care about you. Enjoy life to the fullest. You have to be grateful for every day. Not every day is perfect, but you have to find something good in it."

Customers can also find Liz Willis' story and other inspirational stories by visiting http://www.sharingcourage.com, a new Web site dedicated to raising breast cancer awareness.

Products featured in the Giving Hope a Hand(R) promotion include the Company's own corporate-brand items as well as products from other supplier and vendor partners. Participating manufacturers include Kellogg's, Kraft, Pepsi, Campbell's, General Mills products under the Betty Crocker and Pillsbury labels, Procter & Gamble and Dreyer's Ice Cream. Food 4 Less/Foods Co's partnership with key suppliers benefits breast cancer initiatives in communities in California and southern Nevada, where Food 4 Less/Foods Co customers and team members live and work.

"We're proud to have our own Liz Willis featured on products to share her personal journey as a breast cancer survivor," said Dave Hirz, President of Food 4 Less/Foods Co Stores. "Liz's participation is so meaningful in so many ways but perhaps the most important aspect is the awareness she is raising by encouraging others to take charge of their own health. She is providing a tremendous service to families by sharing her story to educate others in a positive and effective way."

Based in Los Angeles, Food 4 Less currently operates 148 stores under the Food 4 Less banner in Southern California, Southern Nevada, Illinois and Indiana, and the Foods Co banner in Central and Northern California. Food 4 Less is a division of The Kroger Co., (NYSE: KR), one of the nation's largest food retailers, based in Cincinnati, Ohio. Food 4 Less focuses its charitable efforts on supporting hunger relief, health and wellness initiatives, and local schools and grassroots organizations in the communities it serves.

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