Today, Toys"R"Us announced the addition of two new pet product lines featuring doggy chew toys, clothing, beds, collars and more for four-legged family members. Totally My Pet(TM) and American Kennel Club Jr.(R), products, two pet lines designed with JAKKS Pets(TM), the pet division of JAKKS Pacific, Inc. (Nasdaq: JAKK). Totally My Pet and American Kennel Club Jr. items will have pups howling with excitement and are now available only at Toys"R"Us stores nationwide and online at http://www.Toysrus.com.

"Today, pets are truly members of the family, and now, parents who shop at Toys"R"Us stores nationwide for the largest selection of toys and games for their families will also find distinctive products for the pets in their lives," said Bob Giampietro, Senior Vice President, Trend and Innovation, Toys"R"Us, U.S. "We worked with JAKKS Pacific(R) to offer Totally My Pet products to kids who treat their dogs like little divas and American Kennel Club Jr. for pet owners who take a more traditional approach to caring for their pups. Both lines offer high-quality pet products that are big on fun, fashion and value."

For those who want their dogs to go glam, the Totally My Pet line of fashionable pet products includes everything from faux suede jackets and rhinestone collars to plush toys that look like nail polish bottles. Hot pink and purple tones set the stage for this eye-catching pet product line that lets girls pamper their pets while encouraging fun interaction and responsible pet ownership. The Totally My Pet line is found only at Toys"R"Us.

Highlights of the Totally My Pet line include:

Dog Toys from Totally My Pet This line of plush toys will provide hours of fun for any frisky Fido.
Available in a variety of shapes and sizes, pups will love chasing down and chewing on this assortment of fun squeak toys including a purple nail polish bottle; a pink, furry cherry mink bone, a purple tennis monkey; a purple tennis bone kitty and more. Dog Apparel from Totally My Pet
This line of clothing has fashionable canines covered and offers pet owners several styles to choose from. Designed for small and medium dogs, Totally My Pet graphic tees offer puppy personality with phrases and images, including "Talk To The Paw," "Spoiled Rotten" and more.
Additionally, customers can prepare their pups for winter weather with a pink, faux suede jacket; a white, faux fur jacket; or a pink, down jacket. Dog Collars from Totally My Pet Stylish pet owners can show off their pets' unique fashion sense with collars featuring rhinestone and metal accents. The pink, rhinestone collar barks with attitude, spelling out "diva" in rhinestones. For pups looking for a more subtle accessory, the purple doggy collar features metal paw prints and rhinestone button accents.

Toys"R"Us offers many additional items for doggy divas including pink and purple leashes, a leopard print bed, a faux mink bed, pink and purple tennis balls and more.

Customers interested in more traditional dog toys will find a large selection of items to choose from in the American Kennel Club Jr. line. Keeping the history and heritage of the American Kennel Club in mind, this line of dog toys, accessories and clothing features a fun, sporty theme and encourages youngsters to become actively involved in their pets' lives. Additionally, the American Kennel Club Jr. line promotes proper pet parenting at an early age. American Kennel Club Jr. products are designed to be enjoyed by dogs of all ages and sizes.

Highlights of the American Kennel Club Jr. line include:

Plush Dog Toys from American Kennel Club Jr. This collection of stuffed animals is specially designed with realistic qualities to make any dog think it's playing in the great outdoors.
Featuring a Squirrel or Chipmunk with squeaker and a Pheasant or Mallard with a honker, spirited pups will want to keep their new stuffed friends around all the time. Dogs with a sporty streak can also play with a plush Football with a squeaker or a stuffed Soccer Ball with an included rope
for a fun game of tug-of-war. Rip N' Fetch(TM) from American Kennel Club Jr. Pet owners can put a new spin on the classic game of fetch with this doggy toy that launches tennis balls with the pull of a ripcord. Just place a tennis ball into the Rip N' Fetch(TM) claw, pull the ripcord and watch as
tennis balls rocket up to 100 feet away. The claw is adaptable to any standard size ball for summers filled with rip roarin' fun. Sweatshirts from American Kennel Club Jr. Get pups prepared for winter with this collection of miniature sweatshirts, guaranteed to make dogs look cool while keeping warm. Available in sizes ranging from small to large, this ensemble features a Grey and Blue hoodie, featuring the number "08" and a Teal, sleeveless selection. Apparel from American Kennel Club Jr. Dogs can show off their stylish streak with a selection of shirts, ranging in sizes from small to large. Pet owners can get their dogs in on game day fun by outfitting their pooch in a navy blue Jersey. Additionally, a yellow Polo shirt offers preppy pups a sophisticated way to showcase their master's team spirit.

Pet owners can also find a wide variety of additional American Kennel Club Jr. items including rawhide treats, tennis rings, rope tugs, collars, leashes, tennis balls, beds and more.

"We are very excited to embark on this pet partnership with Toys"R"Us," said Tony Lawlor, Senior Vice-President of Marketing, JAKKS Pets. "Toys"R"Us is the premiere destination for toys and baby products, and now families can also purchase fun, kid-friendly pet products at their local Toys"R"Us store. Both of these exclusive product lines are meant to appeal to families, while engaging them in active play and participation in their pets' lives."

About Toys"R"Us, Inc.

Toys"R"Us is the world's leading specialty toy retailer. Currently it sells merchandise through more than 1,500 stores, including 588 stores in the U.S. and 716 international toy stores, which includes licensed and franchise stores, and through its Internet site at http://www.Toysrus.com. Babies"R"Us is the largest baby product specialty store chain in the world and a leader in the juvenile industry, and sells merchandise through 259 stores in the U.S. as well as on the Internet at http://www.Babiesrus.com.

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